Specialties Award-winning cookies, baked fresh on premises daily. Twelve delicious flavors to choose from, plus chocolate chip cookies dipped in chocolate and traditional black and white cookies. History Established in 1981 Started in our home kitchen, the cookies were first baked for and sold at The Famous 4th Street Delicatessen, a 90 year old Philadelphia landmark which was owned by our family. So many deli customers wanted to send the cookies to family and friends that we began shipping the cookies, taking orders from customers as they ate their lunch. The cookies became so popular that we opened up a stand at the Reading Terminal Market over 30 years ago. Our tradition has always been to bake fresh daily and use only the finest ingredients without any added preservatives.